Iya, Tsuresaru Aite Machigatteru kara!

A terrible rumor that the Demon Lord of the North is planning to kidnap princess Alice has spread throughout Wonderland. In response, the king assigns the princess' butler, Seb; and her younger brother, Jean, to guard her. Alas, when the Demon Lord arrives and manages to breach the castle's defenses, he mistakes Jean for the princess and abducts him instead.

Enraged by being confused with her brother, Alice, along with Seb, sets out on a journey to the Demon Lord's castle to teach him a lesson. To help her pass all the hurdles along the way, she seeks out the help of her acquaintances, the siblings Hatta and Haigha. Meanwhile, as Jean waits for his sister to rescue him, he is left struggling against the Demon Lord's charming advances, which only leaves him questioning his own sexuality.