"Kawaii" wa, Tokidoki Kurushii.
Synopsis
College student Nozomi Himesaki was a girl who took her beauty into her own hands through plastic surgery. One day she was asked by the natural beauty Ruka Tennouji to teach her how to be "cute." At first, Nozomi was irked by her ignorance. How could she ask her for something like that when she had never even tasted the pain of being ugly? However, she soon learns that Ruka has her own struggles: she's trapped by a "princely" image that prevents her from being the girl she truly wants to be. Together, they navigate the pressures of modern lookism to forge their own paths.
(Source: Square Enix)
Background
"Kawaii" wa, Tokidoki Kurushii. began as a web manga released on the author's Twitter account since September 20, 2024, and published in print by Square Enix since September 22, 2025.
It has been published digitally in English as It's Not Easy Being Cute by Square Enix through Manga UP!
Characters
No character data is available for this title yet.
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